MOTIVATIONAL STRATEGIES FOR SUPPORTING HIGHER EDUCATION APPLICANTS IN THE CONTEXT OF SOCIAL CHALLENGES IN THE MODERN EDUCATIONAL ENVIRONMENT

Abstract

In the course of the study, the authors analysed the theoretical and practical aspects of developing and implementing motivational strategies to support higher education applicants in the context of contemporary social challenges. The relevance of the topic stems from the increasing psychological strain, the digitalisation of the educational process, and the need to ensure sustained academic motivation among students in Ukraine’s unstable social environment. The aim of the article was to provide a theoretical justification and analysis of motivational strategies for supporting students in higher education institutions in the context of the social challenges of the modern educational environment; and to identify effective approaches to enhancing their academic motivation and engagement in the context of globalisation processes and social instability. It is noted that it is the motivational aspect of learning that serves as the key factor in ensuring students’ active participation in the educational process, their readiness for self-development, and the development of professional competencies and competitiveness at an international level. The study found that the effectiveness of motivational support is ensured by a comprehensive combination of an individualised approach, the use of innovative educational technologies, the creation of a psychologically safe educational environment, and the development of students’ self-regulation skills. It is noted that they help to increase students’ interest in learning and stimulate their cognitive activity. The necessity of systematically implementing motivational strategies as a key condition for improving the quality of higher education has been substantiated. It has been demonstrated that motivation is a multidimensional phenomenon that combines internal and external factors and requires targeted pedagogical intervention.